The eCommerce industry is consistently growing giving opportunities to retailers and merchants to generate higher revenues by selling more faster. But, the rapid pace at which new businesses are entering into the industry with new models and contemporary websites is quite terrifying.
This means to help your eCommerce business stand out, you should be ahead! (Click to Tweet)
We, GetAProgrammer, are a leading company for Magento development services in Australia, has gathered for you the most awaited trends in eCommerce that can make your online venture a winning one. Let’s take a dig at them.
Video Source : Magento
While online shopping is becoming a rage and is more preferred by customers, eCommerce companies are leaving no opportunity to make their experience better and smooth. Besides, considering the huge competition, you need to keep your online business updated with these latest trends to sustain in the market. This means to help your eCommerce business stand out, you should be ahead! (Click to Tweet)
We, GetAProgrammer, are a leading company for Magento development services in Australia, has gathered for you the most awaited trends in eCommerce that can make your online venture a winning one. Let’s take a dig at them.
Rise and rise of augmented reality
AR (Augmented Reality) came as a big advancement in IT and mobile technology providing customers with a whole new way to interact on a desktop or mobile interface. eCommerce is one of the first sectors to embrace AR to transform shopping experiences and it will persist. With an AR-based application, eCommerce companies provide a real-life impression of the object to be purchased in a situation. Like, how a piece of furniture or an appliance will look in the buyer’s living room.Voice search is getting popular
Like Google search engine that enables search with voice command, eCommerce sites too now enable online buyers to speak out the product name or a keyword to get appropriate results in the search. Voice search is not a new thing now, but is definitely new in eCommerce! And, presuming the way it will help shoppers find their products faster, voice search will become more prominent.Enhanced filtering of products
Hunting for a product is at times difficult for the eCommerce buyers when there are hundreds of thousands of products, saved under numerous categories and sub-categories. Realising this hassle, eCommerce sites and applications are advanced with highly targeted filtering. It means buyers can filter in a category with multiple aspects like size, colour, price, material and so on. Also, big eCommerce platforms like Magento are hence bringing up Product Filter extensions!Engaging buyers with Video content
Product images are no more the only thing to attract customers in eCommerce, but videos include too. Buyers are more impressed and persuaded to buy when they see a great video of the product explaining the practical use of the products in some real situation. Testimonials videos are too used by sellers. The reason behind the increase in video marketing in eCommerce is to engage customers more and make them more receptive to their product information.Social Media Shopping
Social media are used big time in eCommerce! eCommerce sites are driving potential customers from different platforms like Facebook, Twitter and Pinterest with advertisement posts on newsfeeds and other promotional tools like Facebook Carousel. With millions of users strolling in social media platforms, it’s evident that eCommerce retailers are going to leverage it for conversions and brand promotion.
Source : www.getaprogrammer.com.au
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