eCommerce owners who aren’t much likely to update the landing pages for more conversion, end up investing money on their website but in vain. Effective responses come from consistent analysis of the website and recognition of its target audience. However, that doesn’t mean that if you have to test every fine aspect of the website aimlessly.
To avoid unnecessary website optimisation, it is crucial to keep track of certain fields that are directly responsible for the drop or rise of lead conversion. But you need to be very cautious while choosing amongst the emerging eCommerce platforms that fit your needs.
Magento is one of the leading eCommerce development frameworks to date. Let’s check the factors that Magento based web solutions can bring about, driving more conversion:
- Categorise Your Products
Focus on the structure for optimising your website landing page. Let your buyers and newer visitors have a smooth time for navigating your online products by keeping the store in a simple, clickable hierarchy.
Furthermore, it makes easier for the buyers to go through all the offers and discounts, run searches and find the items they are looking for. Categorising products with additional contents that are tagged with the same keywords is also helpful for further optimisation.
- High-resolution Product Images
This is one of the standard parts of the online buying experience. As the customers aren’t able to physically check the items they want to order, detailed images are the closest convenience you can offer.
Images below par, on the other hand, can put a bad impression and the visitor may not like to revisit your store. Researches revealed that posting the direct product image without manualising it with models is more preferred. So, make sure that the landing page meets all these criteria.
- Used Simplified Headlines
Keep in mind that people will visit your website to get their work done. So, your website headline should be effective enough to communicate with the customer requirement.
Social Proof
It is the utilisation of third-party sources to ensure the visitors with the trustworthiness of your brand and its product. It is generally needed to display product quality and highlight customer experiences, to promote further viewer engagement and reduce collision in the conversion funnel.
You can add this to your website landing page right at its top or provide social share option after the user completes a purchase.
On A Closing Note
Just remember that your optimisation goal starts and ends with better rate of conversion. If you are looking forward to applying these tactics for producing measurable results, contact reliable eCommerce company. GetAProgrammer is one such website development firm in Sydney that employs dedicated Magento programmer to assist clients with the best.
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