Let’s take an example of big retail businesses like Macy’s or Urban Outfitters. Yes, both have their own retail mobile apps. Today, more or less every small and medium-sized retailer are looking for pocket-friendly retail app development.
Why is it crucial for your retail business? Well, the answer is quite obvious, the continuous exponential growth of mobile Internet consumption. The mobile growth has changed and impacted customers’ buying habits. They like to search for goods, places, compare prices and reviews given by other buyers using smartphones before making any purchase.
According to a recently made market research report, almost 54% of customers consider a mobile app for retail business much more comfortable and more convenient in usage than a mobile site.
So, you can see that in retail, mobile apps are becoming more and more common. To keep up to date your business, you also should consider custom retail mobile app development.
GetAProgrammer is a trusted name in the mobile app development in Sydney. Be it app conceptualisation, app development, launch, maintenance, or support - you will get skilled and experienced Android and iOS app developers at your service. Get in touch with the best app developers in Australia and make your retail business mobile.
Let’s check out the features that you can include in your app to make it one of the top-ranking retail mobile apps.
Product finder
When you are offering hundreds of items to your customers, it is better to add the smart search functionality. Rather than scrolling through the catalogue page, it is more convenient to find everything that is available under the given characteristics like size, colour, collection, etc.
Location-based services
To improve interaction with customers, you can use iBeacons. All thanks to this technology, information comes to the user at the right time in the right place. With this feature present in the app, brands can greet customers when they enter their store, inform about deals and special offers, offer products based on previous purchases. Also, Beacons allow creating virtual guides, engaging in-store games for shoppers, and accepting payments.
QR code scanner
The in-store staffs, as well as the customers, will appreciate this feature since they do not have to type the product name manually. With their smartphones, they can simply scan the QR code and the app will automatically provide them with the required product information, shopping trends, reviews, etc. For example, Getsocio QR/barcode scanner can do it.
Mobile payments
Today, mobile payments are becoming very popular. So, including this feature is a bit necessary for the retail apps to be successful these days. Integrate your app with platforms like Android Pay, Apple Pay, PayPal to make sure that customers can use their preferred payment method while purchasing products.
Push notifications
This feature will let the shoppers keep track of available promotions, special deals and offers. Also, they can receive personalised offers from retailers. It is definitely an effective way for retailers to connect with their customers on the go, identify their preferences and retarget them according to their responses.
So, if you are thinking of getting an app for your retail business, consider making it simple and preferably, focus on creating a convenient, seamless purchasing process for the shoppers.
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