With the passage of time, mobile app and its development are growing exponentially, by grabbing the audiences’ focus from the web market(especially digital marketing). Consequently, internet retail marketing with its latest technology trends on eCommerce is impacting the online marketing and is expected to go even better in the future. Well, all these are possible only if your online business is built with feature-rich yet easy to use interface. (Click to Tweet)
Here are some of the notable customisation features that can get your app more money flowing-in in the long run:
- Mobile Optimisation
Previously, the concept of desktops beat the mobile devices as most of the online purchases were carried out through web. However, this scene is not the same anymore.
The global trends indicate that mobile devices will overtake the central part of technology by mobile optimisation to directly impact on your online business’s ability to rank in Google. User-friendliness is another big factor to influence the ranking algorithm in various search engines, according to the eCommerce SEO experts.
- Mobile Wallet Functionality
Mobile optimisation isn’t just enough to get your online business going smoothly. An integrated mobile wallet functionality is becoming the prime concern for eCommerce nowadays because many consumers shop online and so they understand the benefits and security of a mobile wallet. Therefore, a eWallet technology can be an added advantage to your webshop to increase sales and its conversion rate.
- Services based on subscription
Although this is not something new to talk about, its presence can surely bring in more revenue for your webshop. Just think of the web business industries named Amazon Prime and Netflix. The online subscription services have the impacted these apps with huge profit inflow.
It helps you to get more stable customers, who are regularly visiting your shopping cart. So, these subscribed users will ensure you a fixed source of income on a monthly or yearly basis on the size of your customer base. Moreover, it helps the subscribed clients to get the exact product they are looking for, make direct purchases, eliminating time-taking and costly trips to a store.
Product Customisation
To make online shopping easier, product customisation can be an added advantage for a hassle-free customer experience. This automated feature is meant to meet the customer demands by presenting products and services differently, which gets better every time the client uses this service. So, product customisation has become more or less a trend or will be the one shortly.
Augmented and Virtual Reality
One of the biggest drawbacks that has been recently observed in the shopping sites is the lack of perceptible information about the product that customers generally look before buying. However, an Augmented and Virtual Visualisation feature caters to the demands by putting high-definition digital images and short videos for each product. The future of product visualisation is attempting to bridge this gap by changing the way consumers can imagine products before they buy than what they used to do.
Well, these are only a few from the long list of other changes and personalisations that you can include in your business app. GetAProgrammer, the leading mobile app development firm in Australia work on various mobile-driven applications. So, contact here to avail an Android or iPhone app developer and get an improvised business app.
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