While mobile app development has become a paramount part of businesses to become successful in the digital front, it got one step ahead in targeting customers with startling and friendly approach such as Emojis. Emojis have dramatically transformed the way people communicate on mobile phones through random texts, emails or updates. Looking at the increasing craze and use of emojis in the context of mobile interactions, Android app developers are using it wisely as of now to give a major boost to push notifications and enhance their chances to be responded.
Thus, it is a great time for us to unearth the charm of the minute, cute and itsy-bitsy images that are taking everything on mobiles to a fun-level. Here’s an explanation on why emojis can serve the best for mobile app owners by making push notifications more powerful than ever.
Emojis resonate real human emotions
Emojis no doubt by their very appearance resembles human emotions, their corresponding moods and facial expressions. They sometimes can describe some the expressions which words cannot even deliver. Thereby, emojis can add an extraordinary element of attraction in your push notifications messages.
Emojis intensifies user engagement
While it is all way evident that users love using the emojis the most, they are equally taken aback when others approach them using emojis. Incorporating formal push notifications with fun emojis adds some playfulness and brightness to them which readily catch the eyes of users and taps into their emotional side. Given this point, there are maximum chances of a notification to be opened and viewed fully the users. Using emojis in push notifications seems an attempt from the company for the users to develop a warm bond with them and hence raise the chances of the messages being responded and reacted to.
Emojis are a special language of millennials
While in this 21st century mobile penetration is more rapid among the millennials, they also turned out to be the most engaged ones using the emojis. Studies manifested that younger generation is more likely to click open on emojis-filled notifications than the elderly ones. So, even though age-specific targeting is not done by most applications, sometimes wooing the younger age groups can gain for you notable amount of customers as they comprise a significant portion of total mobile users.
Lesses text makes easier and prompt to read
A prominent reason behind emojis getting so famous among the mobile users is that convey quickly and easily a lot of words in just a few gestures. They are pretty fast to read and understand. Push notifications that are embedded with emoticons and symbols have greater readability. Thus, users did not has go through a lengthy text but get everything into their head with a quick glance.
To conclude, adding up emojis in push notifications can seemingly lift the app’s engagement and can deliver personalised and fun-filled experiences to the users. Apps that make use of emojis are sure to surge their retention rates and hence contacting expert services provider like GetAProgrammer for apps development is the ticket to it. GetAProgrammer, is an esteemed app development company in Australia that uses state-of-the-art techniques to craft apps and incorporates best in class approaches in them to make them user-centric.
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