App store optimisation, is the life-saving strategy for mobile app businesses to optimise their apps’ ranking in the Apple and Android app stores. In the nutshell, app store optimisation, better spelt out as ASO does the same thing to mobile apps as SEO (search engine optimisation) does to the websites. Successful implementation of effective ASO strategies eventually helps apps to attain a higher position in search results in the app store and rank top in the charts. We at GetAProgrammer, that delves into stellar Android applications development using state-of-the-art mobile technologies for businesses make sure that the apps feature in the top of the search results in the app store. Here’s find out how.
Choosing a friendly app name
We provide all-round consultation in apps development to the clients which include devising an appropriate name for the app. While as per the observed scenario of app stores simplicity and adherence to user’s purpose are the key for naming an app, make sure the name you select is easy to spell out, search and at the same time alienate you from the lot. However, a unique name is not always sufficient to ride in the charts for which we suggest our clients to use imperative and optimised keywords in the title.
Localisation of the app listing
We particularly ask our clients to decide their target segments. Whether it is the worldwide market comprising all age groups, or there’s a certain age group or gender or an area/region/country that they like to target. If a particular demographic segment is to be targeted, you can go for app localisation under which different versions of the app’s profile in the languages deemed fit for the segment can be listed in the store.
Offsite SEO for drawing more app traffic
To let your app ride the charts of the topmost popular apps in the stores, we emphasise on driving more and traffic to the app as search algorithms consider this aspect while ranking it. We know well how to manipulate the app’s position in the stores by driving traffic. Backlinking, press releases, social media advertising and campaigning, app directories are some of the strategies that we advise our apps clients to use for higher ranking.
Release of frequent updates
Consistent updates and regular improvisation are what we always suggest as a prime move to remain ahead in the game. When an app is frequently updated, it tells the search engines of the stores that your app are modified or rebuild at regular intervals to maintain its customer-centric approach. Subsequently, the direct impact is seen on the app’s ratings on the stores given by the users which boost up the rankings.
It’s not sufficient to get your app developed and featured in the app stores. What you really need to do to realise the potential number of downloads every month is boost its position in the app stores. So, do not forget to reach for an adept company like GetAProgrammer in Australia, for app development who besides offering top notch development services, also provide end to end solution for its marketing and app store optimisation.
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