Getting users for signing up for an app is easy, but making them stick to it longer is tough. It requires a lot of efforts and hard work to incorporate the features and applications, that will grab enough of attention of the users as soon as they start using the app. Yet, many apps are ruining their position in the first place and losing their hard-won customers because of certain aspects that rightly does not turn leave an impact on the customers. GetAProgrammer, being a distinguished firm for Android app development in Australia hereby figured out the obvious reasons for users getting confused and turning away from an app after installing it.
Isn’t easy to use and not at all purposeful
One major cause of people abandoning an app is its designing which is not at all fitting to their purpose or does not cater to the needs in the fastest possible manner. If a user has to spend a lot of time in finding what he or she wants in the app, he would not return to it anymore. Thus, the best way to build an app that for targeted audience is to perceive their interests first and build an all-purposeful app.
It slows down or crashes often
An app that crashes often and takes more time to load can eventually break its sale. People might decide not to use it when they see that it needs too much time for login and for pursuing any of the services. Similarly, when an app crashes too frequently, there’s a great risk of losing users forever. Thus, to prevent that, apps maker are asked to concentrate on the quality assurance and monitor it for errors before launching it.
Too many popups and notifications
An app can lose users simply because it is annoying and they do not like bothering them too much with offers, app updates, new features and events. This instills a negative impression of the brand on the customers which is seemingly hard to fix later on. Thus, for the app's owner, the best way to maintain their marketing effort besides not irritating them too often is to limit the times of sending away push notifications.
Technical flaws resulting bad user experience
Weak or faulty UX is a pertinent cause of users turning off from an app as it confuses them and being unable to get what they want by strolling all over the app, frustrates them. Hereby, it's highly crucial for the owners to check or scan the app for identifying any flaws in the UI elements.
Ad clutter
In-app advertising becomes a major blockade to the seamless user experience. With too much ad-reliant mobile products using a popular app as a platform for advertising them, users are forced to abandon it. It’s just not pleasing to their eyes when they find it cluttered with flawed ads, low quality or offensive ads. So, apps makers are recommended to monitor the types of ads and users reactions to those ads and prioritise only a few of them.
Surely, to boost the retention rate of your apps and prevent your potential users from turning away from them, there’s need for a dramatic shift in apps development with main focus on the user experience aspects. Happy and satisfied users are key to any app’s triumph in this super competitive market and so keep these facts in mind while building your own app to gain more users.
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