3 Key Mobile App Metrics to Know for Making Your App Successful

You have built a highly intuitive app, you have marketed it well. Now, it’s the time to reap the fruits of your hard work and expect a fair and sound return in the form of its downloads and usage by customers. However, surprisingly your app experienced a poor retention rate for which, it didn’t live upto your expectations. So, there’s something to think and monitor even after its launch as well.

Typically, the process of mobile app development and marketing is ongoing and requires continual upgradation and monitoring. Keeping this in mind, mobile app developers and entrepreneurs are now focussing on the crucial mobile app metrics to make their mobile app marketing campaign more effective. 

Android App Developer

Following here are some of the most significant mobile app metrics to build, maintain, monitor and upgrade your app.

Number of Active users

Is your app holds an indispensable place for the customers? Well, you can figure out the fact by monitoring the number of monthly active users (MAU) and daily active users (DAU). These two metrics refer to the total number of unique people who have used the app for a specific month or day respectively. Since app usage mostly used to decrease with time thus,  you must focus on building a highly intuitive app which, has a long-lasting impact on the users.

Uninstall rates

Installs or downloads are regarded as a crucial metric for tracking the app’s growth however, the flip side is mostly overlooked. The installs are considered as an acquisition metric and on the contrary, uninstalls are considered to be a retention metric. By monitoring the uninstall rates, you will be able to understand your app’s sustainability by noting down the number of users who have discontinued the app. A high uninstall rate mostly indicate a serious problem with the app’s functioning and thus, must be solved properly.

Session length

Session length is referred to the time duration in which the app is opened in front of a user. Measuring the length and number of sessions mostly offer a basic understanding of how intuitive the app is. Keeping this in mind, a lower session length indicates that the app is not of much use, less captivating and functional as well.

Being the industry-leading app developers of Australia, we at GetAProgrammer evaluate performance of the apps being built by us by using a number of efficient app metrics to ensure its proper functioning.  So, the next time you have an app development project in your mind, discuss your project with us as we can find the best solution for your diverse requirements.