With the world largely emphasizing on ‘Going Mobile, almost every business is having an app or making efforts to develop a user-friendly mobile application. However, building an app isn’t the end of the story as because there’s much more to dig out once, you are determined to generate revenue from your mobile application. Well, here’s what you need to know.
At GetAProgrammer, we not only develop an app for your business and take every step strategically to ensure that your app succeeds in serving the real purpose of its existence; generate revenue. Following here, we would like to throw some light into some of the most crucial factors to ensure steady generation of income.
Quality of content
Both the app advertisers and publishers should make note of this fact that, in-app ads emerge to be a crucial part of entire user experience. Thus, it is important to ensure that the content has the potential to entice users instead of driving them away. Ultimately, the ads must offer an enjoyable experience to users, thereby addressing their specific interests and needs. Irrespective of whether it’s a video, native advertisement or interstitial interactive ad, the ads must be aesthetically valuable and pleasing.
Focus on Target audience
In comparison to mobile web, in-app advertising provides a better solution for targeting and capturing users’ attention accurately and urging them to connect with the brand. It offers a close connection to the user from the brand, thereby signifying that the content must be personalized as per the target audience.
Frequency and placement
You need to command users’ attention, however, it’s not worthy to become too intrusive. Apart from the placement of ad, you must keep note of the frequency in between which, the ad will be displayed. If you wait to display an ad for too long, the conversion rates are going to suffer. On the contrary, if you display it for many times, the users are expected to feel frustrated and will certainly exit from the app, thereby uninstalling it.
Selecting the right ad format
With mobiles continuing to evolve, the technical competencies of in-app advertising are also increasing. There is a range of different types of mobile ads like search, SMS and web displays. However, the app display ads come with great ability in terms of personalization and user engagement. Some of the most common types of in-app ads considered are standard banner ads, interstitial ads, Hyper-local targeted ads, notification ads, native ads and video ads.
There are numerous reasons which, can compel users to uninstall the app, especially because of lack of value and poor user experience. Ultimately, your ad monetization strategy mustn’t contribute to the reason of making the users displeased which, will further lead them to uninstall the app. Being specialized in mobile application development in Sydney, we design our services to offer you with a comprehensive solution which, will aid you in making the most out of your mobile app
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